Find the Trust.

I help founders and leadership teams define what they sound like in the world—establishing an editorial voice and presence in audio that reflects their brand’s character, judgment, aesthetics, and values.

My work focuses on shaping the narrative, tone, and conversational approach of founder-led podcasts so they serve as credible leadership platforms, building trust with audiences and supporting long-term growth and reputation rather than simply producing content.

Content Development Guidance

Are you struggling to get the right decision-makers to recognize the value of your content? I work with creators and leadership teams to shape ideas, narratives, and presentation so projects land with clarity, confidence, and market relevance. From early concept through buyer conversations, I provide strategic guidance and editorial direction—refining the story, the positioning, and the pitch—so content is understood not just as creative, but as culturally and commercially compelling across formats and platforms.

Strategic Direction

I provide strategic advisory to leaders navigating how their organizations show up in a rapidly evolving media and cultural landscape. I work at the intersection of storytelling, audience trust, and emerging technology, offering clear, practical guidance on narrative positioning, public voice, and platform strategy—so companies can engage audiences with credibility and build sustainable, long-term value rather than simply chasing the next trend.

Creative Organizational Structures Design

I assist clients in designing and implementing creative organizational structures that optimize team strengths and maximize investment in talent. By analyzing team dynamics and identifying opportunities for improvement, I help clients build high-performing teams capable of producing Gold Standard content.

Leading a panel for The Podcast Academy with the creative leads of iHeart (Anna Stumph), SiriusXM (Colin Anderson), Rachel Neel (Lemonada) and Jonathan Hirsch (Sony Music Entertainment) on what each of them is buying in podcasts. (May 31, 2024)

Featured Clients

After many years of being a leader in the podcast community, I gave back facilitating essential forums for members of The Podcasting Academy.

TPA Masterclass: Programming for Latino Audiences

With Manny Miravete (Audible), Camila Victoriano (SONORO) and Martina Castro (Adonde Media).

Panel discussion on podcasting for Latin American and Spanish-speaking marketing, featuring Audible’s Manny Miravete and lead podcasting voices in Latin America and Spanish-speaking markets Camila Victoriano (Sonoro), Martina Castro (Adonde Media) and more! This discussion was facilitated by Audible’s Senior Director of Content Development and TPA Board Member, Martha Little.

TPA Masterclass: Developing Scripted Fiction Podcasts

The Podcast Academy’s masterclass about the end-to-end development process for scripted fiction podcasts, a genre that brings voice acting, state-of-the-art sound design and top tier storytelling skills together. Audible’s Senior Director of Content Development and TPA Board Member, Martha Little, was joined by executive producer Ann Heppermann and scripted fiction development executive Matt Patterson in this dynamic panel discussion.

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